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Times
Property – Your weekend Realty show |
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People so obsessed with owning a home, they have very little else
on their minds – that was the underlying theme of this
rib-tickling campaign. Thus life’s situations are given a fun
twist to drive home the message that if it's property you're
looking for, you’ll find it in Times Property. |
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Creating Brand Property |
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The creative team
at VGC chose to dramatise the bewildering nature of making
property-purchase decisions in two out of the three-ad campaign.
Announcing, in short, the presence of an experienced hand to show
the way. Summed up succinctly in the base line ‘Real experts in
real estate’. Visually arresting and copy-intensive, the two ads
informed as much as they intrigued. While the third ad provided a
ready-reckoner of all the features the Supplement offers. A
campaign that has helped build up Times Property as the one really
dependable real estate consultant in the market today. |
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Stretching Our Imagination |
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The product - the
most effective way of buying and selling property. The USP –
reach. The creative – stretching the possibilities of where Times
Property could take you!
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Graphic Design |
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The revival of the real estate business in Mumbai led to the
birth of a fortnightly supplement by the Times Group which was meant
to serve as the ultimate guide for buying property in Mumbai. Soon,
the Times Group decided to go weekly with the supplement accompanying
the Saturday Times. VGC was called in to give the effort a cohesive,
well-packaged look. The first thing VGC did was rechristen it as Times
Property to make it belong more seamlessly to the Times of India. The
new logo and baseline drew from the equity of Times Classifieds and
was a smart, upbeat reflection of the real estate market. The
supplement itself was redesigned totally to give it a contemporary new
look that is easy on the eye and functionally pleasing. Easy
at-a-glance contents and a professional feel took it into a realm far
removed from the earlier, more rudimentary Property Times. |
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