Times Infoline

   To induce people to call up Times Infoline for information on urban utility services, VGC’s communication depicted the daily challenges of the metropolitan Indian, and linked them to the needs satisfied by the infoline. A touch of humour and slice of life visuals brought the brand proposition vividly to life.

   These ads positioned Times Infoline as the reliable source of contact details and information on everything from city water suppliers to blood banks and doctors. Moreover they helped reinforce the image of the Times Group as informed communicators who are totally clued in to what’s important to their readers.