Times Classifieds captures the essence of Urban India

   Nothing captures the times better than the Times of India. And no one understands the needs of the urban Indian better than Times Classifieds.To remind the target audience about how Times Classifieds could change their lives, VGC took an unusual route. Newspaper photographs (depicting the daily challenges of the metropolitan Indian), were linked to the needs satisfied by the paper. The resultant ads were a juxtaposition of old images with a brand new thought. Just the right mix to fire the imagination of the TA.

   Getting what you want, is now kids play

  
   This campaign established that it is as easy as child’s play, to find whatever one needs at Times Classifieds. The team used the most popular children’s games to set the mood for the campaign. Then vividly depicted the ease by which the reader could find a car, house or job through the brand.

   Minding the client’s business

  
   In spite of enjoying high awareness, Times Classifieds failed to capitalise on the high loyalty and premium value enjoyed by its Mother Brand - The Times of India. In an attempt to give ‘Times Classifieds’ a make over from its down market image and communicate the range of choices it offers, VGC came up with a concept that stylishly rendered the copy line ‘What’s on your mind is what’s in here’ through arresting visuals.