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The identity we
created was the result of a careful thought process. The two shades
of blue depict trust and approachability. The typeface is compact
and modern – signifying an integrated and progressive company. And
the symbol used is the well-known one for infinity, lending itself
to a variety of positive associations: from indicating the group’s
longevity and strength, to depicting the ceaseless nature of its
activities.
These associations
are further amplified by the fluidity of the motif, creating a
dynamic, non-stop association. |
