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Rashmi Uday Singh, a brand in her own right, wanted a logo
that would go across the newly instituted Good Food Academy, the
already hugely popular Good Food Guide, the Good Food List and the
Good Food Gallerie. Two things were important – one, the
visualisation of the ‘good’ part of the brand name. And two, the
emphasis on Rashmi Uday Singh’s name as she is really the draw for
any of the Good Food Initiatives. |
