To combine focussed marketing and design creativity, Pidilite Industries Limited. works with us to develop innovative packaging, POS. material and other below-the-line activities as part of its marketing strategy.

   Terminator (an anti-termite, wood preservative)

   In the case of Terminator, maximum shelf throw was essential in order to combat dense competition. We decided to create a superhero figure as the face of the brand which drew an emotional response from the consumer who asked for ‘the superman’ brand.

   Pidilite updates schools on their current range of products annually. We stream-lined the process by creating a leaflet that detailed each brand.

   Pidilite was poised to take Zorrik 88 to a new target audience. In addition to industries, the brand was reaching out to households. Our design helped cut across both target audiences effectively.