i-t.ALIA Food Festival, The Park

   The objective was to promote the ‘Italian Classics from i-t.ALIA Kitchen’ event at The Park, Bangalore. An exotic Italian recipe was chosen and designed to look like traditional Italian art in the form of a poster/painting which then was sent as a DM elegantly packaged in poster tubes. In a way, treating the recipes as masterpieces. The DM was clutter-breaking and had retain value besides imaginatively connecting the event with the timeless art and culture of the Italian Renaissance.
A hoarding designed on the same concept was put in various prime locations in Bangalore.

   Corporate Campaign

  
   Individual. Stylish. And very, very inspirational. That’s the Park hotel Group. And that’s our corporate campaign to promote it.

   Zen DM and Ad

   
   An ad and direct mailer inspired by the spirit of the Orient. Perfectly crafted to promote Zen, the Oriental restaurant at the Park.

   Bengali Food Festival

  
   Fire, the Indian restaurant at The Park had organized a Bengali Food Festival. And where you’ll find fish, you’ll find cats, as we pointed out, tongue firmly in cheek.

   itALIA - Ad and hoarding

   The Park Bangalore’s Italian restaurant i-t.ALIA was rated ‘Restaurant of the year’ and ‘Best International Restaurant’ by Taste and Travel. Times Food Guide also rated it the “Best Italian Restaurant” in Bangalore. We gave it five gunshots – er, five stars.

   Monsoon wedding festival

  
   Palanquin bearers covered in raincoats? Ah, that must be our unique way of communicating the Park’s monsoon wedding festival.

   Return to Retro – Collaterals

  
   Every Friday and Saturday, Agni at The Park New Delhi plays classics from the past. The nights are called Return to Retro. Our task was to communicate this to our audience and recreate the retro ambience inside the bar.