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| “Now, Art directors are the visible Movers & Shakers” |
| The Metamorphosis from an art director to the chairwoman, that’s Preeti Vyas for you. Preeti shares her views on the rise of the art director in Adville with Anindita Chakraborty |
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| Issue Date - 25/08/2011 |
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In the advertising industry, the copy writer has always had an upper hand when compared with an art director. What possibly could have been the reasons for such an inclination?
Earlier, the kind of creative minds opting for art and copy were very different in the sense that their educational backgrounds were not similar. The copy writers were eloquent and articulate enough to present ideas to the clients whereas the ones opting for art were passouts of ordinary art colleges. Thus, they lacked the confidence as well as articulation and were not capable enough to handle business, administration, etc. Read More |
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| Ariisto ropes in VGC for integrated creative duties. |
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| May 31 2011 , Mumbai 27th July 2011 |
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Real estate development group Ariisto Developers has appointed VGC to envision a new corporate identity and communication for the brand.Preeti Vyas, Chairwoman, VGC, said, “We welcome Ariisto into our vast and illustrious family of brands. In over 15 years of its existence, Ariisto has earned an enviable reputation of being trustworthy, and it is a pleasure to associate with such a brand. Read More |
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| Dabur jacks up prices of Fem Oxybleach by 12% |
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| May 31 2011 , Mumbai 27th July 2011 |
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| Preeti Vyas, chairperson at Vyas Giannetti Creative said, “Indian obsession with fairness is driving bottom line and demand for whitening creams, face wash, sun-protection cream and bleach cream.” In March 2011, Dabur had increased the prices of some its products such as hair oils, cooking pastes and fruit juices by around four to five percent. Read More |
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How does an outfit in the creative business not
remain just another ad agency? |
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| 27th July 2011 |
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| When Preeti Vyas Gianetti set up shop in 1997, the intent was not to create a ‘little studio', but to be a partner to the client business. With her NID training, exposure to multiple facets of design, understanding of creative and strategy under Mohammed Khan and Ravi Gupta at Enterprise, and the firm belief that there was space to create the first, holistic creative independent, Vyas Giannetti Creative was born. Read More |
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| VGC ranked amongst India's Greatest Brand Builders by CMO Asia |
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| 8th April 2010 |
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| The third edition of India’s Greatest Brand Builders, a book conceived, researched and documented by Dr. R L Bhatia, a well-known figure in the knowledge space and the world of branding, announced a list of the most influential Brand Builders in the country. The book, released in association with CMO Asia gives recognition to the successful brand builders of the country. Among the renowned names in the list is Preeti Vyas, Chairwoman, VGC, along with her entire team for pushing the envelope for their clients and delivering strategic and qualitative benchmarked solutions. |
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