|
ITC
Highlights |
|
Here's the experiential marketing project executed by VGC. The
objective was threefold. Celebrate and support the launch. Create
awareness and the right brand image. And create opportunities for
the target audience to experience the brand in interesting ways.
Partnered |
|
 |
with premium venues
frequently visited by the target profile, VGC put together
creative concepts through as a variety of eclectic events. These
events evoked the relevant brand values through association, by
exposing the brand to the right target audience in the right
ambience. VGC also designed innovative invites for each event.
Thereby, creating for the first time in the country, an invitation
campaign. |
|
|
|
An
Experience to Remember |
|
The objective here was to celebrate and support the launch. And
create opportunities to experience the brand in interesting
ways. Partnered with premium venues frequently visited by the
target profile, VGC put together creative concepts of a series of eclectic
events. These events together with the venues' ambience, evoked the relevant brand values. VGC also designed innovative invites
for each event. Thereby, creating for the first time in the country,
an 'invitation campaign' to leverage maximum brand recall.
Vyas Giannetti Creative believes
in a holistic approach to communication that includes strategy,
research, advertising, design, sales promotion and new media, to
create solutions that cater to the requirements of the new age
market place. |
|
|
|
Invites |
|
|
|
 |
 |
|
|
|
|
Athena,
Mumbai. Celebrity cocktail evenings where celebrity guests mixed
cocktails. |
Opium,
Bangalore. Celebrity Karaoke supported by qualitative talent. |
|
|
|
|
|
|
 |
 |
|
|
|
|
Indigo, Mumbai.
Blues evenings. Live blue music by famous artists from around the
world. |
The Park, Bangalore.
Interactive theatre which put the spotlight on the audience. |
|
|
|
 |
 |
|
|
|
|
180 Proof,
Bangalore. Thai Dinner with the best Thai chef in Bangalore. |
Athena, Mumbai. Evenings with a
renowned wine taster. A passport to the world's best wine |
|
|
|
 |
 |
|
|
|
|
Indigo, Mumbai.
Theatrical event. A humorous play by a famous theatre personality. |
180 Proof,
Bangalore. An music festival with a befitting CD invite. |
|
|
|
 |
|
|
|
|
|
Indigo, Mumbai.
An exhibition showcasing the work of eminent young artists. |
|
|
|
|
|
Hilights in Press |
The events appeared in all
leading dailies and received a lot of media coverage down the
months |
|
|
|
 |
 |
|
|
|
 |
 |
|
|
|
 |
 |
|
|
|
 |
 |
|
|
|
 |
|
|
|
|
|
|
|