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‘The
more things change the more they stay the same’. We are not quite
sure who said it but it translates quite nicely into the creation
of IndusInd Bank’s new corporate identity. After all, it was a
task of creating a fresh, new look and feel. At the same time,
retaining the traditional values and leadership strengths that the
brand stood for. Thus we had our work cut out for us.
The visual element of the Zebu bull – a symbol of leadership since
ancient times – provided us with the ideal platform where we could
explore different creative renditions without straying away from
the core identity. The colours too played a truly significant role
– subtle shades of red, yellow and blue to infuse a warm yet
lively feeling. |
