Tiger

   The Indian Express prides itself on bringing to public attention certain stories that are of national relevance - no matter where they may be tucked away. These stories span across political spaces, corruption, accountability and sometimes spill in to softer areas of grave concern like the environment - which often are buried among political news. One such example is the story on Tigers disappearing from Sariska - first reported by IE.

   Topical Ads

   This campaign was to bring to the notice Express’ sustained coverage on issues of national of national importance (Best Bakery Case, Muslim Headcount, Nuclear Deal, Jessica Lall Murder case, etc.) that have resulted in action. News with an impact is news that empowers.

   IE Campaign

To awaken public opinion about the series of investigative journalistic stories and follow ups by The Indian Express teams. To tie up all the stories and the ethos of the brand which seeks to deliver through it’s ‘Journalism of Courage’ a platform that explains issues that affect us. Empowering us. i.e making India Empowered.

   Bangalore Ad

   Indian Express has time and again covered stories that influence India’s development making the concerned people to notice and take necessary action. With the similar intention, IE ran a series of articles in December 2004 detailing how the lackadaisical attitude of the Karnataka government have pushed Bangalore, India’s biggest global brand to a brink.

   IE Estate Ad

   To launch a focused supplement on real estate – Express Estates. This supplement goes much beyond just finding a property, getting it financed etc.; it looks in detail at aspects like maintaining the house, decorating it and predicting the future trends in the real estate market etc.