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FE Women in Business Awards were organized by The Financial Express
& held in Mumbai on the 18th of March. The awards were meant to
honour the women in business.
This event day press ad was primarily to announce that the WIB
awards are on the same day. The ad serves as a reminder & also
helps in creating some hype around the event. The ad was released
in the Indian Express publications & targeted towards our readers.
The trophy illustration was a consistent element in all our
communication for the awards. That helps in creating top-of-mind
recall amongst the readers. Also, women’s day was only 4 days
before the event took place. As a result, the headline held a
certain intrigue value.
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