Hungama.com,

   Hungama.com, the nineteen-month old child prodigy of the Internet, decided to venture into serious mass-media communication for the first time. The exercise aimed to introduce hungama.com and its proposition of 'rewarding rejuvenation, online' to a large section of people. A proposition that came alive through a series of youthful, graphically arresting press ads.

   Malhar,

   Malhar, the popular college festival, presented the perfect opportunity for hungama.com to communicate in ‘real’ terms with the core target audience of the virtual world – the youth. The focal point of the exercise was to play up the fun site’s whacky image and inform the audience about a crucial change that would benefit them even more. The site had just got bigger, with some new channels offering prizes every hour, by the hour. With a whole bagful of zany banners, posters, t-shirts and other collaterals, VGC captured the essence of the main selling proposition – the bigger, the better. While the one-off ad for Man’s World added that extra dash to the new improved dotcom.

   hungama.com

   Any event at hungama.com becomes an opportunity to do something creative. So when they moved to a bigger office, the task was to communicate the move to corporate clients in a witty and entertaining manner, much like the brand itself.
The task for Diwali was very similar. Combine the season’s greetings with the proposition of fun. In order to make the greeting stand out from the plethora sent out during the season, VGC worked out an out-of-the-box solution. Pichkaris became the medium of communication – while the message was one of teasing good humour.