Godfrey Phillips India Limited

   As the second largest player in the the Indian cigarette industry with an annual turnover of over US$ 265 million, Godfrey Phillips entrusted us with the responsibility of making sure that some of their best-loved brands don’t go up in smoke.

  We work hand-in-hand with GPI on new product ideas, strategic inputs for launches and pack design. The results are evident in retail outlets across the country.

   Stellar Slims

   We launched Stellar Slims, India’s first king-size slim cigarette, on the low-nicotine and high-satisfaction platform. Each piece of the communication revolved around this benefit – resulting in sales volumes that were anything but slim.

   Cluv Spice

  Another first was the launch of India’s first clove based cigarette, Cluv Spice. Our communication captured the freshness and difference of this product, adding some spice to smokers’ lives.