The masthead and logo of a newspaper, are enduring symbols of everything the paper stands for. DNA needed a masthead and logo that conveyed its spirit, energy, passion and verve. Accordingly in VGC’s logo for the paper, the thick ochre and deep purple panels depict the energy and passion that are at the heart of the newspaper. Bold and prominent, the masthead stands out at newspaper stands and has a high recall value.

   Since its launch, the panels of colour have been effectively extended across various media of communication to convey the newspapers core values.

   DNA YA!

   DNA required a masthead and logo for its special supplement targeting tweens and children, called ‘YA!’ (an acronym for Young Adults).

    An extension of DNA’s masthead/logo, the red panel represents the unbridled enthusiasm that surrounds young children. The ochre panel conveys the free-flowing energy of the editorial. And the green panel communicates the intellectual growth of the reader.

   The fonts chosen were a mixture of adult and child writing, suggesting the newspaper was for both the young and slightly older readers.