Logo

   New Campaign

   VGC took Dimexon into the next phase of brand building with this campaign. The aim was to position Dimexon as the manufacturer of the finest diamonds and exquisite jewellery. And underscore its ability to anticipate customers’ future needs and cater to them. Accordingly the campaign had to establish that there is no better place for diamonds and diamond jewellery than Dimexon, except maybe on a woman’s body. Diamonds are natural. And Dimexon perfects them so that woman can flaunt them.

   Collaterals

   Dimexon Diamonds Ltd., prides itself in being a future-ready company. One that is thoroughly modern, sophisticated and well-prepared to face the future. We kept this in mind while creating the new corporate identity for Dimexon.

   The new logo evolved, was aptly modern in its minimalism. Together with the baseline ‘Tomorrow Today’, it captured the premiumness, timelessness and style of Dimexon. The logo represents Dimexon’s status as ‘the final word’ in quality and service. The logo is striking and contemporary, yet understated in an industry full of ‘me-toos’.

   Unveiling a New Campaign

   The campaign marked the first time that Dimexon unveiled its new logo. Shot in South Africa, the campaign revolved around the logo. The ads portrayed Dimexon as a company that not only walks in step with its clients but also anticipates and understands future trends and needs. The layout uses the house colours that were branded by VGC. And a classic logotype and visuals that convey the style, elegance and premiumness of the brand.

   Speaking their language

   Kirti Ornaments Private Limited (KOPL) wanted to launch their three region specific collections Mehendi, Rangoli, Kumkum along with their classic collection, Nithya that was to go national. The headlines and the messages were required to communicate the essence of each collection and the region targeted at. Which was further translated into the respective regional languages. Therefore, we came up with headlines that were tailor-made to each collection. This communication was supported by hoardings and POPs.

   The campaign that drove the sales, crazy.

  In this case, Kirtilals wanted to increase footfalls in their Hyderabad showroom by introducing a sales scheme. Hence, ‘Shop Till You Drive’ was designed with prizes as exciting as two Maruti 800s and one Maruti Esteem. The logo unit created for the scheme stood out from the clutter of other scheme ads. The clever headlines created enough interest for the customers to visit the store. Supported by an innovative DM consisting of a driver’s guide and scheme info. The scheme became such a huge hit, the client asked us to release a ‘Thank You’ ad.

   The ad that gained profits

 
   Encouraged by the huge response to ‘Shop Till You Drive’ campaign, the client asked us to replicate the success with their Kochi store. This time the customer was all set to gain some weight. Yes, about half a kilo. Any one who shops during Diwali Season was given a coupon which would win him/her half a kilo gold. And there could be two winners this time. One simple ad with a clever line was all it took to pump in more customers to visit the store and check out their luck. The scheme was branded as ‘Swarnotsav” to rightfully give it an air of grandeur.