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Saral
Jeevan |
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Joining the dots is a simple activity. Getting this insurance
policy is a simple activity. Join these two thoughts together and
you get a winning and effective campaign. Simple. |
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Click on the thumbnail to view the
films.
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AD |
TVC |
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Children’s Dream Plan |
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Why rob children of their childhood when you can give them a
guaranteed future? That’s what this communication asked, winning
over the consumer’s heart. |
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AD |
Click on the thumbnail to view the
films
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AD |
TVC |
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Returns Guaranteed |
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The trick to using a celebrity is to take the characteristics that
he or she is known for, and marry them to the characteristics of
the brand. That’s exactly what we did with Kapil Dev. |
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Click on the thumbnail to view the
films.
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AD |
TVC |
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Flexi
Life Line |
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Here’s a product that can perform many roles, depending on the
consumer’s stage of life. The insight here was to turn this
proposition on its head, linking it to the many roles that the
consumer himself has to play.
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Life Companion |
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A wallet isn’t only a place to store money. It’s
also a place to keep memories of loved ones. The perfect mnemonic
for this campaign which stressed both affordability and family
benefits.
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Press Ad |
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Hoardings |
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TVC |
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