‘Bohemia’ is the Czech range of premium
glassware from Borosil. The communication
objective was to establish the exclusivity of
the brand and place it in the connoisseurs’
circle. VGC achieved this through stylish
visuals and a deliberate snobbish tone. Launching the brand as a mid-
and upper-end consumer durable was a 4-ad
campaign based on the insight that Borosil’s
high-quality glassware was not just
microwave-proof but intense-heat proof as well.
The Italian Connection (Bormioli
Rocco)
VGC was entrusted with the task
of launching ‘Bormioli Rocco’, an Italian
glassware company, in India.. The communication
objective was to connect to the target audience
- the upper crust. And also establish its
Italian pedigree. In spite of being a new name
in the Indian market, Bormioli Rocco managed
to run out of stock just a couple months after the campaign
broke.
Packaging
The task at hand was to do the
packaging for a collection renowned for its luster, finish and
clarity. Keeping this in mind, our packaging was crafted
meticulously in designs and sizes that measured up to the elegant
collection inside and left the connoisseurs asking for more.
Calendar
The calendar was an attempt to
showcase the exclusive range of products from Borosil for
discerning consumers. The theme was to evoke the senses of
connoisseurs of art by portraying the grace and beauty of
the products.
Catalogue
We designed a classic catalogue
that displayed the products appealingly. Right from the
cover, care was taken to ensure that the exquisite quality
of the products came through.
Window Display
The window displays were as eye catching as the product
itself and utilized minimum space to give maximum expression
to the exquisiteness of the product.
Web Site
With the help of arresting
visuals and painstakingly crafted copy, we designed the website of
Borosil. The entire site lived up to Borosil’s image as one of the
world’s manufacturer of quality glassware.
