VGC TAKES 'BOMBAY TIMES' TO TOWN

  It's a pleasure sharing with you our outdoor campaign for Page 3, Bombay Times. It endeavours to capture with wit, the city's undying infatuation with style, glamour and self indulgence of the partying kind.

  Vyas Giannetti Creative believes in a holistic approach to communication including strategy, research, advertising, design, sales promotion and new media; creating communication solutions that cater to the requirements of a new age.
 

   Bombay Remixed

  
   A supplement with The Times of India, Bombay Times as a newspaper managed to capture the different facets of Bombay. The objective of the campaign was to bring forth the same flavour. Which was achieved through eye-catching visual contrasts that depicted Bombay and in turn ‘Bombay Times’.
 

   Bombay Remixed Hoardings

   The Birth of Bee and Tee

  
   In order to make Bombay Times more interactive and personal to its readers, the publication wanted to create mnemonics that would represent Page 3. After getting into the pulse of Bombay Times, VGC created two characters and christened them Bee and Tee. The name idea came from the initials of Bombay Times, B and T. The characters were executed through 3D modeling. Care was taken to match their personality with the mood and content of Page 3 - funky, hip, haute and happening. The true party animal. Every aspect, be it their costumes, postures or expression was thought through in detail. And Bee and Tee, the Paper Jockeys, were born.

   Bee and Tee were brought into the party world through a series of five teasers, one launch and six follow up ads. The vibrant colours and smart, tongue-n-cheek lines communicated what the characters stood for

  Teasers

   launch ad

   Follow up