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The task was to create a brand right from inception. To project an
image that was at once elite and international, VGC began with the
logo. The big idea that followed embraced the notion of
world-class brands now exclusively available at Beautiful
Boulevard. A notion made easily identifiable through an
association with the wonders of the world. The concept lent itself
wonderfully well to all extensions from press campaign to window
displays. Today a brand that has become synonymous with the good
life, lived stylishly, VGC’s impressive displays for Beautiful
Boulevard continue to adorn the show windows at the Taj Mahal
Hotel, Mumbai. |
