|
BBC World |
|
It’s a reflection of
our capabilities and a matter of pride that we’re the first creative
agency outside of the UK to be appointed by BBC World to create
local advertising for the country. |
|
|
|
|
PNF
campaign |
|
Everyone knew BBC World for their impartial and thorough coverage
of international news. The challenge was to make this relevant to
the TV viewer in India. Something we met quite successfully by
linking global actions to local reactions.
|
|
|
 |
 |
|
|
|
 |
TVC
|
|
|
|
|
|
|
|
|
|
|
World News Today |
We then extended the above thought to launch a prestigious news
programme, World News Today, presented by Nik Gowing. |
|
|
|
 |
 |
|
|
|
|
 |
|
|
|
|
India Business Week |
Today’s Indian professional is ambitious, hungry and on the move.
We made this never-say-die spirit the reason to watch BBC World’s
weekly business programme, India Business Week. |
|
|
|
 |
 |
|
|
|
India Pakistan at 60 |
Indian met Pakistan on a whole new pitch when it came to
whipping up excitement around a series of programmes examining the
state of affairs in the two countries on the occasion of their
respective Independence Days. |
|
|
|
 |
|
|
|
Take Off |
To promote a series on India’s booming aviation sector, we wittily
wondered what the future was coming to when it came to airline
traffic. |
|
|
|
 |
 |
|
|
|
Climate Watch banners |
A series of interactive web ads that highlighted the alarming
side-effects of global warming, urging viewers to tune in to BBC
World’s Climate Watch series. |
|
|
|
 |
|
|
|
Assorted Emailers |
Print and TV apart, we’ve always used e-mailers to promote the
channel’s programmes and events with great success. Here are some
examples that met with a terrific response. |
|
|
 |
 |
|
|
 |
|
|
|
|
