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The brainchild of leading Bollywood personalities, Shahrukh
Khan and Juhi Chawla,
Arclightz & Films Pvt. Ltd. intended to be a film company that
would produce films international in scope and standard, with
outstanding scripting and production values. VGC was required to
create a brand identity that would reflect and embody the spirit
of this venture. The team decided to conceptualise a look that
would be both dramatic and direct, mature and dynamic. And most
importantly, would look good not only on film posters and visiting
cards but also on the big screen itself.
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