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Aiwa |
This ‘value for money’ brand needed to acquire a premium
sheen. A multi-media campaign, therefore, projecting it as an
object not just of desire but also of sheer obsession. |
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ALIBABA: 60 sec. |
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we open on the Arabian hero,
Alibaba, dressed in rags accompanied by his donkey. He stops in
front of a cave, and shouts out the magic words, “khul jaa sim sim”.
SFX: The rumbling rock welcomes Alibaba in.
AUDIO: A lively Arabian beat picks up. Cut to the interior of the
cave. Alibaba goes berserk amidst all the riches and overflowing
trunks of treasure. He zips through and pulls together whatever he
can onto his donkey and repeats the secret code, “khul jaa sim sim”.
The rock readily moves aside, and Alibaba happily makes his way out.
The next day, a transformed Alibaba returns. Escorted by two
gorgeous blondes, he confronts the cave again. He chants the magic
words and zooms in. Cut to Alibaba inside the cave. But this time
his eyes fall on an Aiwa TV set, which unveils miraculously. Not
losing a second, he grabs the TV in his hands and wishes to leave.
But this time the rock refuses to move. AUDIO: the lively music
trickles down to just a few twinkling sounds. Alibaba tries all his
stunts to get out, but the rock just doesn’t let him go. By now
Alibaba figures out the cave's feelings towards Aiwa. He works out a
clever deal and whispers his offer to the cave. The cave is amused,
and with a naughty chuckle lets go of Alibaba and the TV set.
Alibaba back in rags, mounts the TV on his donkey and fades into the
sunset jumping with joy. Cut to Aiwa logo.
MVO: Aiwa, pure passion.
Cut to the inside of the cave where the
two blonde girls, with the car and jewels, desperately try to get
out…they've been tricked and traded by Alibaba for the Aiwa TV.
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MAHABHARAT: 30
sec. |
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We open on a scene from
Mahabharat. The ill-fated game between the Pandavas and Kauravas is
hotting up. The members of both the teams are adorned with a
mix-match of mythological and modern accessories like sunglasses,
mobile phones etc. The game seems to be a lop-sided one as Shakuni
mama, the leader of the evil team seems to have had a firm control
over the dice (much like in the epic itself). The Pandavas lose
miserably. And eventually worsen their stake on each bet. They are
forced to put down their laptops, mobile phones, jewels, sunglasses
etc. and lose them all. The dice turn exactly the way Shakuni mama
desires. In the end, the Pandavas are completely broke. Except for
one thing. The Aiwa set that fires up the Kauravas' imagination. The
jubilant team is very excited now. But just then, the Pandavas team
up and plot a master plan to save their prized possession from
switching hands. The leader directs an action.
Cut to the scene where Draupadi, the Pandavas' common wife is
dragged out by the Kauravas as the Pandavas ecstatically hold on
their Aiwa set.
Cut to Aiwa logo
MVO: Aiwa, pure passion.
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