|
VGC’s holistic
approach to communication saw the Aditya Birla Group (ABG)
strengthen its corporate identity in phases. Meticulously planned,
this exercise began with the designing of the logo, its extensions
and finally, TVCs that reinstated ABG as a brand to reckon with
and VGC as an agency committed to the brand.
|
|
A logo is more than just a graphic. It is ‘the public face of a
company or a group’. That was the kind of thinking that went into
the creation of a new corporate identity for the Aditya Birla
Group. Taking the meaning of the word ‘Aditya’ [Sun] as the
starting point, VGC came up with a symbol that brought energy and
solidity - a modernistic rendition of a rising sun, its rays
projecting dynamically outwards and its inner beams coming
together to form a vibrant core. |
