Zenith Corporate

   Zenith the brand, though doing well on value-parameters, was not seen at par with international names like IBM and Compaq when it came to an image perception. It was critical that this perception be corrected. VGC’s key learning was - here was an Indian product whose solid R&D and infrastructural support made it as good as any international brand. A creative leap then led to an association with other Indians known across the world for achievements in their respective fields. The platform ‘Made in India. Made for the World’ came to life. And so did a new image that reflected precisely what the brand promised to deliver.

   Zenith Infotainer

   A multi-featured, multi-tasking, entertainment-providing, internet-ready computer. An endorsement by a celebrity who would fit quite a few of those descriptors!

   Zenith Xtreme

   A hi-end PC catering to the highly-evolved, tech-savvy teenager. Rational benefit meets fantasy through a mass campaign supported by innovative PR events.